Pure Michigan

Pure Michigan is an advertising campaign which was launched in 2006 by the state of Michigan featuring the voice of actor & comedian Tim Allen, resident and native of Michigan. The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and national attention beginning in 2008 when Michigan governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign - an unprecedented tourism budget for the state, allowing the Pure Michigan campaign to be broadcast on a national level beginning in March 2009

Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website. The site was relaunched in March of 2008 to support the Pure Michigan brand. Travel Michigan is itself a division of The Michigan Economic Development Corporation (The MEDC), a state-funded organization founded in 1999 to support the economic development of Michigan.

From http://en.wikipedia.org/