General Sales Agent

A General Sales Agent (GSA) is a sales representative for an airline in a specific country or region. Typically, the GSA is responsible for selling all products of the airline in its region which includes flight tickets and cargo space.

When an airline selects a GSA as its sales representative for a region, as opposed to opening its own branch, it generally does so for economic reasons or because the GSA has historical ties with travel and cargo agents which will be too time-consuming for the airline to build itself.

The GSA receives a commission of around 3% to 5% on all tickets and unit of cargo space sold in the region that it represents.

All costs related to running the GSA's business are the responsibility of the GSA including but not limited to insurance , rent , general office expenses and any travel within the country or region needed to promote /sell the product .

From http://en.wikipedia.org/